I write for B2B SaaS companies in the the marketing and productivity space. Past and previous clients: Buffer, CoSchedule, Zapier, Plus, Modash, Kynship, and more.
The Ultimate Guide to Instagram Growth: 13 Tactics for Getting More Followers on Instagram
Client: Buffer
I wrote a detailed guide about how creators and brands can grow their Instagram presence organically—sorted by what level they’re at in their Instagram journey.
Also for Buffer:
- How to Increase Your Reach on Instagram: 14 Actionable and Easy Methods (For Every Content Type)
- Influencer Marketing 101: The Complete Guide for Forming Your Strategy in 5 Steps
- Getting Spotted on Instagram: How to Ace the Instagram SEO and Get Discovered in Instagram Search
- The 5 Best URL Shorteners to Shrink Your Links
- The 17 Best Browser Extensions for Social Media
- Instagram 101: A Step-By-Step Guide on How to Use Instagram
- How to Use Instagram Live: A Guide to Take You From Beginner to Pro
- How to Create a Facebook Group That Your Audience Loves: The Ultimate Guide
- Don’t Miss a Beat: What Is Social Listening, Why It Matters, and How to Form Your Strategy
- The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create
- Mastering the Art of Facebook Ads: A Comprehensive Guide to Ads Manager
- How to Use LinkedIn for Business in 2024: The Ultimate Guide to LinkedIn Company Pages
- Social Media Advertising in 2024: An Ultimate Guide to Help You Get Started
- How the Twitter (Now X) Algorithm Works in 2024 (+ 11 Ways You Can Succeed on the Platform)
- Instagram Advertising 101: A Roadmap to Creating Effective Ads on Instagram
- Social Media Frequency: How Often To Post on Social Media Channels
- 15 Tips on How to Increase Facebook Engagement
- 2024 Social Media Benchmarks You Should Use to Guide Your Strategy
- 20 Ways to Get Followers on Pinterest in 2024
- Social Media SEO in 2024: How to Get Discovered on Social Media (And Beyond)
- How to Build Your Instagram Marketing Strategy in 5 Steps (+ 7 Unheard Tips)
- Pinterest Marketing Strategy for 2024: A Step-By-Step Guide
- 10 Copywriting Formulas to Convert Skimmers to Buyers
- Power Words: 150+ Words to Drive More Clicks and Conversions on Social Media
- Posting Like a Pro: What Should You Post on These 8 Social Media Platforms
- Instagram Reels in 2024: Tips, Strategies, and Hacks to Create, Edit, and Distribute Your Videos
- Social Media Automation Strategy: 10 Tasks You Can Automate
- How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources
- How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide
- The 7 Best Social Media Management Tools in 2024 (+ Their Alternatives)
- The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024
- How to Find Unlimited Content Ideas for Social Media in 2024
- How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses
- 7 Tips for Managing Multiple Social Media Accounts Like a Pro
- Meta Ad Library 101: 7 Ways to Use the Facebook Ad Library to Improve Your Ads
- How to Get More Views on Your YouTube Videos: 13 Tips (With Examples)
- How to Go Viral on TikTok: 10 Actionable Tips (With Examples)
Similar articles for other clients:
Review Mining: How to Understand Your Buyers When You’ve Got Limited Time (And Budget)
Client: Customer Camp
I wrote a detailed guide about review mining as a method for customer research—what it is, why brands should do it, and where to get started.
Also for Customer Camp:
Similar articles on customer research:
How To Create A Customer Health Score Formula, Step By Step
Client: Customerfacing
As a former CS associate, I know a thing or two about customer success. I wrote a detailed guide (with plenty of expert input!) on how to create your own health score formula as a CSM.
Also for Customerfacing:
Similar articles about customer service/success:
How To Write An Ebook That Gets Read From Cover To Cover: A Complete Guide
Client: CoSchedule
I wrote about how brands can write engaging ebooks in nine steps that don’t just get read from cover to cover, but generate conversions. The piece is full of real-life examples and actionable advice.
Similar content-related articles:
- Content refreshing: How to update old content and boost your traffic (Zapier)
- How to Craft a Content Plan From A-Z: The Ultimate Guide to Get Results (CoSchedule)
- How to create a style guide—with 14 style guide examples to inspire you (Zapier)
- The Ultimate Guide to Repurposing Content Like a Boss (Contently)
- How Brands Can Elevate Their SEO Strategies in 3 Steps (Contently)
- How to Write a Business Case (+Free Template) (Wordtune)
- The 5 Content Calendar Templates Every Marketer Needs (CoSchedule)
- 12 AI Marketing Tools To Elevate Your Marketing Efforts In 2023 (CoSchedule)
- How To Master AI Marketing: A Comprehensive Guide to Strategy, Trends, & Best Practices (CoSchedule)
- Exploring Mastodon: A Marketer’s Guide to the Social Network (CoSchedule)
- How to create a marketing plan in 4 steps (using the power of AI) (PlusDocs)
The 5 best transactional email services in 2024
Client: Zapier
I tested over two dozen transactional email software to find the five best ones. Testing and researching software (especially within email marketing) is one of my specialties.
Similar tool evaluation content:
- The 15 Best AI Chatbots to Try in 2024 (Semursh)
- The 6 best transcription services in 2023 (Zapier)
- Extend your productivity by using these 10 best Chrome extensions in 2023 (Plus Docs)
- Top 9 Customer Success Platforms For Every CS Model (Customerfacing)
- 8 best AI prompt generators in 2023 (Plus Docs)
- Transform your Twitter strategy: 7 best AI tweet generators of 2023 (Plus Docs)
- 20 Best Pitch Deck Examples for Startups (And Why They Work) (PlusDocs)
- 15 Influencer Marketing Tools For Every Task & Use Case (Modash)
- The 7 Best Competitor Analysis Tools (+ Their Alternatives) (Buffer)
- Best AI productivity tools (2024): 18 tools to help you work smarter, not harder (PlusDocs)
Coda vs. Notion: Which is the right tool for you in 2023?
Client: Plus Docs
I tested the two tools in the project management space and wrote a detailed review on which tool is better for whom.
Similar software comparison articles:
- Airtable vs. Notion: Which tool fits your needs the best in 2023? (Plus Docs)
- ClickUp vs. Notion: Which is the better productivity tool in 2023? (Plus Docs)
- Hootsuite vs. Buffer: Which social media management tool is right for you? [2023] (Zapier)
- Grin vs. Upfluence: Which Is Right For Your Team? (Modash)
- Grin vs. Aspire: Which Is Right For Your Team? (Modash)
- HypeAuditor vs. Upfluence: Which Is Right For Your Team? (Modash)
- Planhat vs. ChurnZero: Which Is Right For You? Differences, Pricing & More (Customerfacing)
- Modash vs. Upfluence: Which Influencer Marketing Tool Is Right for You? (Modash)
Influencer Marketing for Shopify Merchants: A Foolproof Guide
Client: Kynship
I wrote a step-by-step guide about how Shopify merchants can get started with influencer marketing using Kynship’s philosophy and product seeding app.
Also for Kynship:
- How to Use TikTok Spark Ads to Amplify Your Influencer Marketing
- Athlete Influencer Marketing Game-Plan: How to Connect With Sports Influencers to Promote Your Product
- The 26 Types of Influencers You Need to Know for Your Brand [With Examples]
- Is Your Brand Ready to Invest in Influencer Marketing?
- Creating A Brand Ambassador Program From Scratch? Here’s Everything You Need to Know
- The Influencer Marketing Pyramid Structure: Here’s Exactly What You Should Focus On Depending On Your Yearly Revenue
- YouTube Influencer Marketing Guide: Is It the Right Choice for Your Brand?
- Fundamentals of Financial Forecasting: 4 Key Components & 3 Expert Tips
- How to Build and Evaluate a Financial Forecast: A 5-Step Guide
- Learn by Example: How WildBird Achieved Success via Financial Forecasting
- How We Approach Creative Reporting at Kynship: Steal These 10 Segments From Our Playbook
Similar content on influencer marketing:
Manager Impact on Team Performance
Client: BetterUp
I repurposed long-form content for BetterUp into digestible LinkedIn posts.
Note: This post is ghostwritten (and shared with permission).
Also for BetterUp:
- Building a coaching culture
- Locus of control
- Twilio’s success with BetterUp
- The importance of team alignment
Similar work-related articles:
9 Ways To Collaborate With Influencers: A Complete Guide (With Examples)
Client: Modash
I wrote about various ways brands can collaborate with influencers—including pro tips and an example to demonstrate each method.
Also for Modash:
- How To Build A Brand Ambassador Program In 7 Easy Steps: The Ultimate Guide (With Examples)
- The Complete Guide to TikTok Influencer Marketing (With 3 Examples & No Dancing!)
- How To Find (& Partner With) Fast Growing Influencers
- 9 Ways To Find Micro Influencers (& How To Vet Them)
- How To Find Affiliates For Your Brand: 11 Ways (+Best Practices)
- How To Find Brand Ambassadors: 11 Proven Methods
- How To Vet & Analyze Influencer Profiles (7 Things To Check)
- How To Scale Influencer Marketing: 7 Ways To Take Creator Partnerships To The Next Level
- 9 Effective Ways To Negotiate With Influencers (Without Being Unfair To Creators)
- Influencer Product Seeding: A 7-Step Guide (With Examples)
- How To Do Instagram Influencer Marketing: A Step-By-Step Guide (With Examples)
- 11 Ways To Find Relevant Instagram Influencers For Your Brand
- Micro Influencer Marketing: 6 Best Practices & Tips For Small Creator Collabs (+ Examples!)
- Is Long-Term Always Best? Long-Term vs. Short-Term Influencer Collabs
- How to Develop Your Influencer Marketing Strategy: A Step-By-Step Guide
- How To Recruit Brand Ambassadors (+5 Ways To Make Your Program Irresistible)
- The Art Of Managing Brand Ambassadors: Nail These 3 Things
- 5 Easy Ways To Find Fitness Influencers (Free & Paid)
- How Bolt Finds Local Influencers For 100+ Collabs In 15 Markets Each Month
- The Case Against Influencer Marketplaces (& 3 Alternative Ways To Find Influencers)
- 5 Marketers Share *Exactly* How They Find Influencers For Their Brand
- 14 Influencer Outreach Examples From Real Brands
- 10 Influencer Outreach Tools to Scale Your Efforts
- 16 Influencer Marketing Campaign Examples [+ Key Takeaways]
- 10 Influencer Marketing Best Practices (That Are Actually Actionable)
- 4 Brands Share How They Do Influencer Marketing Reporting (+ 5 Reporting Tips)
- 10 Brands That Win With Product Seeding (& What We Can Learn)
- 10 Influencer Management Tools to Streamline Your Work
- How to Build Great Influencer Relationships: 10 No-Fluff Tactics
- 7 Influencer Marketing Tasks You Can Automate (And 5 That You Shouldn’t)
- Why You Shouldn’t Be Doing Mass Influencer Outreach
- 10 Dos and Don’ts of Influencer Marketing
- Navigating Exclusivity In Influencer Partnerships: A Guide For Brands
- The Ultimate Influencer Marketing Guide For Food Brands
- How Brands Can Balance Creative Input With Creative Freedom
- 5 Actionable Ways To Incorporate Authenticity In Your Influencer Partnerships
- Influencer Marketing For Expensive Products: 5 Challenges & How To Solve Them
- Master Influencer Gifting: 7 Non-Obvious Tips For Brands
- Execute Faster: 6 Bottlenecks In Influencer Marketing (& How To Solve Them)
- 6 Common Influencer Gifting Challenges (And How to Overcome Them)
- What to Include in an Influencer Contract: 7 Non-Negotiable Components (+ Free Template)
- How to Assess Influencer Profiles: 7 Factors You Should Look For
- How to Run a Successful Influencer Gifting Campaign From Start to End: A Complete Guide for Brands
- Should you care if an influencer has worked with your competitors?
- 7 Red Flags to Watch Out for Before You Sign an Influencer Contract
- The Art and Science of Brand Fit: How to Determine if an Influencer Is the Right Match
- How to Find, Test, and Retain the Best Creators for Your Black Friday Influencer Campaigns
- 7 Best Practices for Tracking Your BFCM Influencer Campaigns
- ICP Research in Influencer Marketing: Why You Need It and Where to Start