Skip to content

Thought leadership samples

    I define thought leadership as anything that includes your company’s unique POV and processes – whether that’s a whole blog or a LinkedIn post.

    I’ve written many such articles for Kynship. I’ve also worked with BetterUp and storyarb to write LinkedIn thought leadership posts.

    Understand Kynship Better: What We Wish More People Knew About Us

    Client: Kynship

    Team alignment (LinkedIn post)

    Client: BetterUp

    What’s Working Now on Meta Ads Manager: How We Drive Over $150M+ in Revenue for Our Clients

    Client: Kynship

    How We Approach Creative Reporting at Kynship: Steal These 10 Segments From Our Playbook

    Client: Kynship

    Building a Creative Flywheel: A Guide to Maintaining Consistent Growth With CGC, UGC, and IGC

    Client: Kynship

    A Complete Guide on Cost Per Result Goal: Why You Should Use Them, When You Should Adjust Them & Everything in Between

    Client: Kynship

    Courtney Newport (Goudswaard), Content strategist & writer for Kynship

    “Rochi is one of the most organised freelance writers I’ve ever worked with. Super detailed with her communication and equally with her approach to content creation. Whether you need incredibly detailed outlines and research done, or the entire article taken care of — you can’t go wrong with Rochi.”