I write for B2B SaaS companies in the the marketing and productivity space. Past and previous clients: Buffer, CoSchedule, Zapier, Plus, Modash, Kynship, and more.
The Ultimate Guide to Instagram Growth: 13 Tactics for Getting More Followers on Instagram
Client: Buffer
I wrote a detailed guide about how creators and brands can grow their Instagram presence organically—sorted by what level they’re at in their Instagram journey.
Also for Buffer:
- How to Increase Your Reach on Instagram: 14 Actionable and Easy Methods (For Every Content Type)
- Influencer Marketing 101: The Complete Guide for Forming Your Strategy in 5 Steps
- Getting Spotted on Instagram: How to Ace the Instagram SEO and Get Discovered in Instagram Search
- The 5 Best URL Shorteners to Shrink Your Links
Similar articles for other clients:
Review Mining: How to Understand Your Buyers When You’ve Got Limited Time (And Budget)
Client: Customer Camp
I wrote a detailed guide about review mining as a method for customer research—what it is, why brands should do it, and where to get started.
Also for Customer Camp:
Similar articles on customer research:
How To Create A Customer Health Score Formula, Step By Step
Client: Customerfacing
As a former CS associate, I know a thing or two about customer success. I wrote a detailed guide (with plenty of expert input!) on how to create your own health score formula as a CSM.
Also for Customerfacing:
How To Write An Ebook That Gets Read From Cover To Cover: A Complete Guide
Client: CoSchedule
I wrote about how brands can write engaging ebooks in nine steps that don’t just get read from cover to cover, but generate conversions. The piece is full of real-life examples and actionable advice.
Similar content-related articles:
- Content refreshing: How to update old content and boost your traffic (Zapier)
- How to Craft a Content Plan From A-Z: The Ultimate Guide to Get Results (CoSchedule)
- How to create a style guide—with 14 style guide examples to inspire you (Zapier)
- The Ultimate Guide to Repurposing Content Like a Boss (Contently)
- How Brands Can Elevate Their SEO Strategies in 3 Steps (Contently)
- How to Write a Business Case (+Free Template) (Wordtune)
The 5 best transactional email services in 2023
Client: Zapier
I tested over two dozen transactional email software to find the six best ones. Testing and researching software (especially within email marketing) is one of my specialties.
Similar tool evaluation content:
- The 6 best transcription services in 2023 (Zapier)
- Extend your productivity by using these 10 best Chrome extensions in 2023 (Plus Docs)
- Top 9 Customer Success Platforms For Every CS Model (Customerfacing)
- 8 best AI prompt generators in 2023 (Plus Docs)
- Transform your Twitter strategy: 7 best AI tweet generators of 2023 (Plus Docs)
Coda vs. Notion: Which is the right tool for you in 2023?
Client: Plus Docs
I tested the two tools in the project management space and wrote a detailed review on which tool is better for whom.
Similar software comparison articles:
- Airtable vs. Notion: Which tool fits your needs the best in 2023? (Plus Docs)
- ClickUp vs. Notion: Which is the better productivity tool in 2023? (Plus Docs)
- Hootsuite vs. Buffer: Which social media management tool is right for you? [2023] (Zapier)
- Grin vs. Upfluence: Which Is Right For Your Team? (Modash)
- Grin vs. Aspire: Which Is Right For Your Team? (Modash)
- HypeAuditor vs. Upfluence: Which Is Right For Your Team? (Modash)
Influencer Marketing for Shopify Merchants: A Foolproof Guide
Client: Kynship
I wrote a step-by-step guide about how Shopify merchants can get started with influencer marketing using Kynship’s philosophy and product seeding app.
Also for Kynship:
- How to Use TikTok Spark Ads to Amplify Your Influencer Marketing
- Athlete Influencer Marketing Game-Plan: How to Connect With Sports Influencers to Promote Your Product
- The 26 Types of Influencers You Need to Know for Your Brand [With Examples]
- Is Your Brand Ready to Invest in Influencer Marketing?
- Creating A Brand Ambassador Program From Scratch? Here’s Everything You Need to Know
- The Influencer Marketing Pyramid Structure: Here’s Exactly What You Should Focus On Depending On Your Yearly Revenue
- YouTube Influencer Marketing Guide: Is It the Right Choice for Your Brand?
Similar content on influencer marketing:
Manager Impact on Team Performance
Client: BetterUp
I repurposed long-form content for BetterUp into digestible LinkedIn posts.
Note: This post is ghostwritten (and shared with permission).
Also for BetterUp:
9 Ways To Collaborate With Influencers: A Complete Guide (With Examples)
Client: Modash
I wrote about various ways brands can collaborate with influencers—including pro tips and an example to demonstrate each method.
Also for Modash:
- How To Build A Brand Ambassador Program In 7 Easy Steps: The Ultimate Guide (With Examples)
- The Complete Guide to TikTok Influencer Marketing (With 3 Examples & No Dancing!)
- How To Find (& Partner With) Fast Growing Influencers
- 9 Ways To Find Micro Influencers (& How To Vet Them)
- How To Find Affiliates For Your Brand: 11 Ways (+Best Practices)
- How To Find Brand Ambassadors: 11 Proven Methods
- How To Vet & Analyze Influencer Profiles (7 Things To Check)
- How To Scale Influencer Marketing: 7 Ways To Take Creator Partnerships To The Next Level
- 9 Effective Ways To Negotiate With Influencers (Without Being Unfair To Creators)
- Influencer Product Seeding: A 7-Step Guide (With Examples)
- How To Do Instagram Influencer Marketing: A Step-By-Step Guide (With Examples)
- 11 Ways To Find Relevant Instagram Influencers For Your Brand
- Micro Influencer Marketing: 6 Best Practices & Tips For Small Creator Collabs (+ Examples!)
- Is Long-Term Always Best? Long-Term vs. Short-Term Influencer Collabs
- How to Develop Your Influencer Marketing Strategy: A Step-By-Step Guide