I write for B2B SaaS companies in the ecommerce, marketing, HR, and productivity space. Past and previous clients: Zapier, Contently, VEED, HyperContext, and Elite Content Marketer.
How Brands Can Elevate Their SEO Strategies in 3 Steps
I wrote about how brands are doing SEO wrong by adopting the copycat approach to creating content. The piece highlighted three unique ways to boost your SEO efforts in the right direction.
Also for Contently:
The 6 best transactional email services in 2022
I tested over two dozen transactional email software to find the six best ones. Testing and researching software (especially within email marketing) is one of my specialties.
How to Build a Content Marketing Program in a Global Company
Client: Attention Retention
I repurposed a webinar about building a content marketing strategy in a global company.
Influencer Marketing for Shopify Merchants: A Foolproof Guide
I wrote a step-by-step guide about how Shopify merchants can get started with influencer marketing using Kynship’s philosophy and product seeding app.
Also for Kynship:
- How to Use TikTok Spark Ads to Amplify Your Influencer Marketing
- Athlete Influencer Marketing Game-Plan: How to Connect With Sports Influencers to Promote Your Product
- The 26 Types of Influencers You Need to Know for Your Brand [With Examples]
- Is Your Brand Ready to Invest in Influencer Marketing?
- Creating A Brand Ambassador Program From Scratch? Here’s Everything You Need to Know
- The Influencer Marketing Pyramid Structure: Here’s Exactly What You Should Focus On Depending On Your Yearly Revenue
Manager Impact on Team Performance
I repurposed long-form content for BetterUp into digestible LinkedIn posts.
Note: This post is ghostwritten (and shared with permission).
Also for BetterUp:
9 Ways To Collaborate With Influencers: A Complete Guide (With Examples)
I wrote about various ways brands can collaborate with influencers—including pro tips and an example to demonstrate each method.
Also for Modash:
- How To Build A Brand Ambassador Program In 7 Easy Steps: The Ultimate Guide (With Examples)
- The Complete Guide to TikTok Influencer Marketing (With 3 Examples & No Dancing!)
- How To Find (& Partner With) Fast Growing Influencers
- 9 Ways To Find Micro Influencers (& How To Vet Them)
- How To Find Affiliates For Your Brand: 11 Ways (+Best Practices)
How B2B Companies Can Leverage Influencer Marketing in 2022: The Ultimate Guide
I wrote a detailed guide about how B2B companies can leverage influencer marketing—with examples, quotes from experts, and pro-tips.
Review Mining: How to Understand Your Buyers When You’ve Got Limited Time (And Budget)
Client: Customer Camp
I wrote a detailed guide about review mining as a method for customer research—what it is, why brands should do it, and where to get started.
Also for Customer Camp:
How to Create and Edit Instagram Reels Like a Pro (Beginner’s Guide)
For VEED, I wrote a product-led, expert-backed, and example-driven article about how to create an Instagram reel from scratch.
Also for VEED: