I write for B2B SaaS companies in the ecommerce, marketing, HR, and productivity space. Past and previous clients: Zapier, Contently, VEED, HyperContext, and Elite Content Marketer.
How Brands Can Elevate Their SEO Strategies in 3 Steps
Client: Contently
I wrote about how brands are doing SEO wrong by adopting the copycat approach to creating content. The piece highlighted three unique ways to boost your SEO efforts in the right direction.
Also for Contently:
The 5 best transactional email services in 2023
Client: Zapier
I tested over two dozen transactional email software to find the six best ones. Testing and researching software (especially within email marketing) is one of my specialties.
Similar for Zapier:
- The best transcription services in 2022
- Hootsuite vs. Buffer: Which social media management tool is right for you? [2022]
- Content refreshing: How to update old content and boost your traffic
Similar for Customerfacing.io:
Coda vs. Notion: Which is the right tool for you in 2023?
Client: Plus Docs
I tested the two tools in the project management space and wrote a detailed review on which tool is better for who.
Influencer Marketing for Shopify Merchants: A Foolproof Guide
Client: Kynship
I wrote a step-by-step guide about how Shopify merchants can get started with influencer marketing using Kynship’s philosophy and product seeding app.
Also for Kynship:
- How to Use TikTok Spark Ads to Amplify Your Influencer Marketing
- Athlete Influencer Marketing Game-Plan: How to Connect With Sports Influencers to Promote Your Product
- The 26 Types of Influencers You Need to Know for Your Brand [With Examples]
- Is Your Brand Ready to Invest in Influencer Marketing?
- Creating A Brand Ambassador Program From Scratch? Here’s Everything You Need to Know
- The Influencer Marketing Pyramid Structure: Here’s Exactly What You Should Focus On Depending On Your Yearly Revenue
- YouTube Influencer Marketing Guide: Is It the Right Choice for Your Brand?
Manager Impact on Team Performance
Client: BetterUp
I repurposed long-form content for BetterUp into digestible LinkedIn posts.
Note: This post is ghostwritten (and shared with permission).
Also for BetterUp:
9 Ways To Collaborate With Influencers: A Complete Guide (With Examples)
Client: Modash
I wrote about various ways brands can collaborate with influencers—including pro tips and an example to demonstrate each method.
Also for Modash:
- How To Build A Brand Ambassador Program In 7 Easy Steps: The Ultimate Guide (With Examples)
- The Complete Guide to TikTok Influencer Marketing (With 3 Examples & No Dancing!)
- How To Find (& Partner With) Fast Growing Influencers
- 9 Ways To Find Micro Influencers (& How To Vet Them)
- How To Find Affiliates For Your Brand: 11 Ways (+Best Practices)
- How To Find Brand Ambassadors: 11 Proven Methods
- How To Vet & Analyze Influencer Profiles (7 Things To Check)
- How To Scale Influencer Marketing: 7 Ways To Take Creator Partnerships To The Next Level
- 9 Effective Ways To Negotiate With Influencers (Without Being Unfair To Creators)
- Influencer Product Seeding: A 7-Step Guide (With Examples)
How B2B Companies Can Leverage Influencer Marketing in 2022: The Ultimate Guide
Client: Contently
I wrote a detailed guide about how B2B companies can leverage influencer marketing—with examples, quotes from experts, and pro-tips.
Review Mining: How to Understand Your Buyers When You’ve Got Limited Time (And Budget)
Client: Customer Camp
I wrote a detailed guide about review mining as a method for customer research—what it is, why brands should do it, and where to get started.
Also for Customer Camp:
Similar type of how-to article for Wordtune:
How to Create and Edit Instagram Reels Like a Pro (Beginner’s Guide)
Client: VEED
For VEED, I wrote a product-led, expert-backed, and example-driven article about how to create an Instagram reel from scratch.
Also for VEED: